Social proof relies on the fact that people want to fit in and conform. If a victim sees or believes others are performing some action, they will believe it is okay for them to do it. In this case, the victim is convinced that "everyone else" is also using this website to watch a new movie, so they decide to join in. Little do they know, the penetration testing team set up this website to collect their information or load malicious code onto their laptop for a future exploit. Fear is a visceral emotion that can motivate people to act in ways they normally would not. In this scenario, the social engineer tries to convince the victim that their actions must be taken immediately, or bad consequences might occur. This is an attempt to cause fear and anxiety in the victim to hand over their password. Authority is used to take advantage of people's willingness to act when directed to by someone with the power or right to give orders. For example, an attacker may pose as a police officer, government agent, or high-level executive to force an employee to take some form of action, whether it is ethically dubious or counter to their interests. Scarcity is used to create a fear in a person of missing out on a special deal or offer. This technique is used in advertising all the time, such as "supplies are limited," "only available for the next 4 hours", and other such artificial limitations being used. OBJ. 4.8